Personalized Marketing and its Impact on Customer Experience

Personalized Marketing and its Impact on Customer Experience

We’ve all been there: inboxes flooded with irrelevant offers for products and services that make you ask yourself, “Why am I receiving these offers?” Maybe you subscribed to an email newsletter months ago and no longer find it useful or maybe you purchased a gift for someone over the holidays and now receive every new “special offer” or “exclusive deal” that they launch.…

Read More
Three Things to Keep in Mind When Developing Content for Today’s Consumer

Three Things to Keep in Mind When Developing Content for Today’s Consumer

The evolution of technology – and the shift in how we interact with brands – has had a major impact on the expectations of today’s consumer. As marketers and customer experience professionals alike find themselves in this “always on” and “always connected” environment, we need to make sure we are adjusting our digital content strategy to meet the evolving expectations of today’s content...

Read More
Phone: 312-602-4000
Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
Show Buttons
Share On Facebook
Share On Twitter
Share on LinkedIn
Hide Buttons