The Implications of Big-data Marketing: Bigger Than You Think

The Implications of Big-data Marketing: Bigger Than You Think

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. This is possible through evolving tools that analyze and parse data into hyper-personalized micro-segments of consumers – enabling an organization to deliver the right...

Read More
An agile, bottom up approach to data governance

An agile, bottom up approach to data governance

There has been a great deal of talk in recent years about how companies must adopt a data-driven strategy, however one aspect of doing this is typically forgotten: data governance. One of the key takeaways from Gartner’s Data and Analytics conference this past March was that through 2019, just 10% of companies will require oversight of operational information from line-of-business...

Read More
Phone: 312-602-4000
Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
Show Buttons
Share On Facebook
Share On Twitter
Share on LinkedIn
Hide Buttons