It’s Not a Slide Deck, It’s a Narrative

It’s Not a Slide Deck, It’s a Narrative

The most important thing to remember when you’re preparing a slide deck is that you’re not. What you’re really preparing is a narrative. In our line of business, slide decks are common deliverables because they’re well suited to sharing digitally. However, whether you are preparing a pitch to convince your client to hire you, a recommendation for how to use a new technology, or a plan to...

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Navigating the MarTech Jungle in the Credit Card Space

Navigating the MarTech Jungle in the Credit Card Space

This is the second post in a series of blogs looking at how credit card issuers have the opportunity to transform marketing to become truly personalized. In the first blog, we discussed the need for personalized marketing and the constraints that up until now made achieving it difficult. In this second blog, we explore the Marketing Technology (MarTech) landscape and provide guidance on the...

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Design Advice from Da Vinci: ‘Simplicity is the Ultimate Form of Sophistication’

Design Advice from Da Vinci: ‘Simplicity is the Ultimate Form of Sophistication’

The word “minimalism” has been applied to a variety of contexts throughout history. To define the concept broadly, “Minimalism derives its name from the minimum of operating means … the subject being … itself.” *In the 1960s, artists in New York adopted minimalism as a guiding principle, sparking an entire movement around non-referential, objective artwork.…

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The Six Letter Word Essential to Any Organization’s Success: Design

The Six Letter Word Essential to Any Organization’s Success: Design

There is a word that strikes fear into the heart of every consultant, businessperson, and many technologists: design. Design feels both incredibly general and very specific, and sometimes appears just out of the reach for the average non-designer. In truth, we use and appreciate design principals every day; the outcomes of design are more intertwined with doing business than many companies and...

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Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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