Digital Algorithmic Curation. Narrowing our View of the World?

Digital Algorithmic Curation. Narrowing our View of the World?

The Short of it: Digital algorithmic curation, the idea of constructing and serving digital experiences based on a user’s behavior, is meant to provide the consumer personalized experiences for higher revenue generation. From a macro perspective, however, it may also have the unintended consequence of narrowing our collective view of the world by only serving us content that we agree with and...

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Are Excessive Couponing & Discounts Ruining Customer Experience?

Recessionary addiction to sales and couponing has business by the throat. Excessive discounting dilutes brand value, diverts attention from customer experience and gives the masses too much control in all the wrong ways. Ron Johnson’s limp out of the gate with JCPenney’s new pricing strategy reveals just how hard it is to loosen the digits of the consumer’s iron grip.…

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Facebook’s K.I.S.S. of Death

Facebook’s IPO might be the blow to customer experience that brings the social media behemoth to its knees. Zuckerberg be advised – from its beginning to its pending end, Facebook’s strength is a derivative of its customer-centric core. Facebook’s box office IPO debut has a lot of people monitoring its increasingly pained stock price, but the real drama is months...

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