Navigating the MarTech Jungle in the Credit Card Space

Navigating the MarTech Jungle in the Credit Card Space

This is the second post in a series of blogs looking at how credit card issuers have the opportunity to transform marketing to become truly personalized. In the first blog, we discussed the need for personalized marketing and the constraints that up until now made achieving it difficult. In this second blog, we explore the Marketing Technology (MarTech) landscape and provide guidance on the...

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How Can a Simple Customer Request Turn Into a Nightmare?

How Can a Simple Customer Request Turn Into a Nightmare?

I truly enjoy sharing positive customer experiences, but occasionally I just have to vent about an atrocious experience. I know all of you have a few “I can’t believe this is really happening to me” moments that you share with friends and colleagues over coffee or cocktails. The story I am sharing today wins my prize for the worst experience I’ve had in over three years.…

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Design Advice from Da Vinci: ‘Simplicity is the Ultimate Form of Sophistication’

Design Advice from Da Vinci: ‘Simplicity is the Ultimate Form of Sophistication’

The word “minimalism” has been applied to a variety of contexts throughout history. To define the concept broadly, “Minimalism derives its name from the minimum of operating means … the subject being … itself.” *In the 1960s, artists in New York adopted minimalism as a guiding principle, sparking an entire movement around non-referential, objective artwork.…

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Marginal Gains: How Ignoring the Little Things May be Keeping Your Contact Center from Being World Class

Marginal Gains: How Ignoring the Little Things May be Keeping Your Contact Center from Being World Class

Anyone that followed the Olympic Games this year surely noticed the medal results posted by Great Britain – 67 total medals (27 gold, 23 silver and 17 bronze) – an impressive haul for a country with a population roughly equal to Texas and California combined. Most notable, perhaps, was the medal count posted by their track cycling teams who captured 11 medals.…

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Advanced QlikView Security Permissions

Advanced QlikView Security Permissions

When developing dashboards that display sensitive information, there are often a variety of security requirements that must be considered during design and development. These requirements depend on the number and types of users and the structure of the business. Very commonly, some users should have access to only a subset of data while others should be able to view all of the data. …

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Uncommon Blend: Making Business Needs Tangible

Uncommon Blend: Making Business Needs Tangible

As the Director of Marketing at a consulting firm, there are a few projects that will inevitably come up – web site redesigns and customer relationship management system implementations. With these projects comes the notorious debate… do we use our internal resources OR do we outsource it? In April of 2016, West Monroe decided to transition from our CRM system and e-marketing tool to...

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How Salesforce Helped a Local Non-Profit

How Salesforce Helped a Local Non-Profit

Goodcity supports social entrepreneurs who are making a difference in under-resourced communities in Chicago by providing them with a number of critical services and resources. It is vital for Goodcity to track key performance indicators (KPIs) to measure the health of the organization or initiative it assists, and to ensure its own programs are effective.…

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Phone: 312-602-4000
Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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