Uncommon Blend: Making Business Needs Tangible

Uncommon Blend: Making Business Needs Tangible

As the Director of Marketing at a consulting firm, there are a few projects that will inevitably come up – web site redesigns and customer relationship management system implementations. With these projects comes the notorious debate… do we use our internal resources OR do we outsource it? In April of 2016, West Monroe decided to transition from our CRM system and e-marketing tool to...

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How Salesforce Helped a Local Non-Profit

How Salesforce Helped a Local Non-Profit

Goodcity supports social entrepreneurs who are making a difference in under-resourced communities in Chicago by providing them with a number of critical services and resources. It is vital for Goodcity to track key performance indicators (KPIs) to measure the health of the organization or initiative it assists, and to ensure its own programs are effective.…

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The Six Letter Word Essential to Any Organization’s Success: Design

The Six Letter Word Essential to Any Organization’s Success: Design

There is a word that strikes fear into the heart of every consultant, businessperson, and many technologists: design. Design feels both incredibly general and very specific, and sometimes appears just out of the reach for the average non-designer. In truth, we use and appreciate design principals every day; the outcomes of design are more intertwined with doing business than many companies and...

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Navigating Customer Experience Metrics

Navigating Customer Experience Metrics

One of the first things any company new to customer experience should ask is, “How can we measure customer experience?” Firms often have internal proxies for measuring customer experience such as operational metrics (e.g. call handling time, first call resolution, on-time delivery) or financial metrics (e.g. loyalty, customer lifetime value, wallet share).…

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Solving for Sustainability in the Supply Chain

Solving for Sustainability in the Supply Chain

40%, 48.8 million, and $1 trillion. These numbers given context may surprise you. 40%—the percentage of food wasted each year in the United States, with majority going to landfill. 48.8 million—the number of people living in food-insecure households in the United States. $1 trillion—the yearly retail equivalent of wasted food (not including costs for resources used in growing and...

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As the Banking World Turns: How Salesforce Supports Delivering Better Customer Experiences for Midsize Banks

As the Banking World Turns: How Salesforce Supports Delivering Better Customer Experiences for Midsize Banks

Most mid-sized commercial banks typically offer much more than just traditional loan and deposit products – they’re a one stop shop for all your financial needs. More and more banks have increased their focus on ancillary lines of business such as wealth/investment management, insurance, credit cards, and other non-traditional products. These services often provide steady and diversified...

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Phone: 312-602-4000
Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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