Five Signs Rapid Prototyping May Be Right for Your Project

Five Signs Rapid Prototyping May Be Right for Your Project

If you’re like most consultants, you walk around spewing buzzwords daily. You know the ones—corporate synergy, big data, low-hanging fruit. They’re the words you use but, if put on the spot, probably couldn’t actually define. “Rapid Prototyping” likely falls into that category: you know it and even use it, but are unsure of how it applies to you or when you could utilize it.…

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What is Rapid Prototyping?

What is Rapid Prototyping?

If a picture tells a thousand words, then an interactive prototype tells 10 thousand…which is coincidentally the length of your detailed business requirements documentation. The Challenge Technology ecosystems are continuously becoming more complex. Software is aging and needing to be replaced or re-designed to meet changing user expectations. While our screens sizes have shrunk for many...

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Customer Relationship: How to create value in a world of decentralized energy

Customer Relationship: How to create value in a world of decentralized energy

Paradigm Shift within the Energy Industry Whether you believe electric utilities are destined to evolve into competitive service providers or distribution system operators, or whether they’ll continue to generate revenue from cost-of-service or performance-based ratemaking, one thing is certain, the industry they do business in will evolve more in the next 10 years than it has in the previous...

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Customer Experience in a Pokeball?

Customer Experience in a Pokeball?

Pokémon Go is the latest and hottest trend in North America and Australia right now, but it has yet to go viral beyond these boundaries. The limited global presence is not due to a lack of international demand, as we’ve seen many clones appearing in China, but is perhaps because the robustness of data required is only available for development and use within those geographic territories.…

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Three Things to Keep in Mind When Developing Content for Today’s Consumer

Three Things to Keep in Mind When Developing Content for Today’s Consumer

The evolution of technology – and the shift in how we interact with brands – has had a major impact on the expectations of today’s consumer. As marketers and customer experience professionals alike find themselves in this “always on” and “always connected” environment, we need to make sure we are adjusting our digital content strategy to meet the evolving expectations of today’s content...

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Make Your CRM Work for You:  Maximize Your Investment by Integrating Actionable Customer Insights

Make Your CRM Work for You: Maximize Your Investment by Integrating Actionable Customer Insights

Many organizations today look to CRM as a starting point to improve their customer experience. The first step in a successful CRM implementation is to collect and display historical transactional customer data to help gain visibility into your customer base to reactively engage with customers. However, most CRM implementations stop after this first crucial step.…

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Digital Algorithmic Curation. Narrowing our View of the World?

Digital Algorithmic Curation. Narrowing our View of the World?

The Short of it: Digital algorithmic curation, the idea of constructing and serving digital experiences based on a user’s behavior, is meant to provide the consumer personalized experiences for higher revenue generation. From a macro perspective, however, it may also have the unintended consequence of narrowing our collective view of the world by only serving us content that we agree with and...

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Five Ways To Improve the Customer Experience in the Field

Five Ways To Improve the Customer Experience in the Field

When customers have great experiences with companies, they buy more, they tell others and are less likely to leave. Forrester research (The Revenue Impact of Customer Experience) and dozens of others have calculated that those positive feelings can amount to hundreds of millions and even billions in additional revenue. If you’ve looked at reviews of companies or asked friends for suggestions...

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