Digital Algorithmic Curation. Narrowing our View of the World?

Digital Algorithmic Curation. Narrowing our View of the World?

The Short of it: Digital algorithmic curation, the idea of constructing and serving digital experiences based on a user’s behavior, is meant to provide the consumer personalized experiences for higher revenue generation. From a macro perspective, however, it may also have the unintended consequence of narrowing our collective view of the world by only serving us content that we agree with and...

Read More
Five Ways To Improve the Customer Experience in the Field

Five Ways To Improve the Customer Experience in the Field

When customers have great experiences with companies, they buy more, they tell others and are less likely to leave. Forrester research (The Revenue Impact of Customer Experience) and dozens of others have calculated that those positive feelings can amount to hundreds of millions and even billions in additional revenue. If you’ve looked at reviews of companies or asked friends for suggestions...

Read More
Digi Ball: How the Golden State Warriors are using Digital Technology to Reshape Injury Prevention

Digi Ball: How the Golden State Warriors are using Digital Technology to Reshape Injury Prevention

The Golden State Warriors just broke the seemingly untouchable regular season wins record of the 1995-1996 Chicago Bulls and are beginning their quest for back-to-back NBA championships. That’s a far cry from 2010, when they were sold to new ownership and were one of the worst-performing teams in the NBA. Obviously, this drastic turnaround would not be possible without their game-changing...

Read More
Marty McFly—The Future is Now!

Marty McFly—The Future is Now!

I loved the movie Back to the Future. Besides the given that Michael J. Fox was in his acting prime, I always reveled in how the future was depicted. I am a sucker for creation and innovation, so I always geeked out over seeing the mini- pizza inserted into the oven for mere seconds that emerged as a large family sized meal, or the hover boards and the lace- up sneakers Marty wore.…

Read More

Five Reasons Rapid Prototyping Rocks

Anyone involved in a new product or offering understands how requirements and design can quickly become out of control. Developers begin making assumptions through the build and integration of the solution. Project managers promise more than what is capable of the entire team. New voices get involved and user acceptance testing quickly spirals out of control, headed straight for failure.…

Read More

Four Reasons Manufacturers & Distributors Must Play the Digital Long Game

When people think about digital innovation today they often think of the consumer market. While most of the press goes to all the great products hitting the market, social media, and the rise of the digital native, there is a quiet revolution going on in manufacturing and distribution. I think the recent commercial by GE about a programmer getting hired by GE really nails the current thinking...

Read More

Acquire or Hire? Taking UX to the Next Level in Financial Services

History has taught us that organizations are better equipped in the marketplace when they focus on their core competency. Banks have historically focused on providing checking and savings account products, credit and lending services, and everything else in between. Today, core banking products are getting more and more difficult to differentiate from bank to bank.  …

Read More

Pardot Part 2: Automating Qualification of Prospects

It’s Thursday! Let’s kick-off the “second best day of the work week” with Part 2 of our Pardot mini-series. As discussed last week, we like to break marketing automation into three main buckets: Intelligence (tracking behavior), Automation (identifying and prioritizing) and Advanced Workflow (integrating with business process). Last week we discussed how Pardot can help you identify your...

Read More

Using Knowledge Management in Your Contact Center

Contact centers traditionally hold a reputation for being an organization’s “catch all,” receiving customer contacts that range from inquiries to requests to complaints.  Contact centers receive not only all types of customer contacts but must also support all departments within an organization, from product, to marketing, to logistics to billing. The wide variety of contacts and the...

Read More

Next Generation: Voice of the Customer

Firms have an unprecedented ability to listen to and understand changing customer needs. Advanced technologies turn unstructured social media posts or contact center transcripts into meaningful and actionable insights. Predictive analytics hone the noise of billions of interactions into signals that can help firms avoid scaling costly mistakes and tap into emerging opportunities.…

Read More
Phone: 312-602-4000
Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
Show Buttons
Share On Facebook
Share On Twitter
Share on LinkedIn
Hide Buttons