Predicting the Future: What an Engineer from the 1900s Can Teach Us About Customer Experience Today

In the early 1900s, a gentleman by the name of John Elfreth Watkins Jr. penned an article for Ladies’ Home Journal, titled “What May Happen in the Next Hundred Years”.  As a civil engineer working for American railroads at the dawn of a new century, it was fitting that Watkins would take an interest in the technological advances that might shape America’s productivity landscape.…

Read More

Cutting Through the Fog of B2B Marketing Enablement: Fragmentation + Fragmentation = Fragmentation

The digital disruption caused by the ubiquity of 24×7 Internet can often be a challenge for relationship managers focused on one-to-one, face-to-face interactions. The question is often, how can marketing automation techniques and technology enable B2B marketing when prospect groups are relatively few in number? The fact is that armed with mobile devices and go-anywhere connectivity, all...

Read More

Fax? Isn’t that technology extinct?

For years, I have been hearing this from everyone around me. Business and IT organizations saw the predictions that faxing would die (almost instantly when email gained popularity) and most companies did not invest in a dying technology. Why would they? A few years ago, in the early 2000s, I worked for a corporate Fortune 50 IT organization that was not investing in the technology despite the...

Read More

Is There Anything Gmail Can’t Do?

I keep my life on Gmail. It is the holder of my important calendar dates, storage of my most important photos, and the chat resource for YouTube cover songs needing immediate attention from my spread out friends. Gmail is entering into a new space now, too. As a banking consultant, I find myself conflicted about this transition of theirs.…

Read More

Millennials and Community Banks Make a Perfect Match

Different generations shop, save and invest in very different ways. Millennials are no exception and financial institutions have taken notice, investing large sums in an attempt to understand and accommodate their needs. But who exactly constitutes this generation? Millennials are defined as individuals ranging from 18 to 34 years of age and represent the customer segment not only leading the...

Read More

Service Level Agreements: How are you using them?

SLAs, all organizations have them in one form or another. When I say SLA or Service Level Agreements, I am referring to them as a measurement used to ensure that that a task reaches an end condition within a certain amount of time.  SLAs are used differently across organizations – for some, SLAs are what they manage their tasks against every day, others follow when necessary, while some...

Read More

How hard is it to do business with your bank? 2015 Customer Effort Index in Banks & Credit Unions Results

In the financial services industry the banking sector is seeing positive yet modest growth, and  many firms are zeroing in on customer experience as a means of fueling growth and competitive advantage. Their approaches to elevating customer experience, though, vary significantly. We have found that rather than simply trying to “wow” customers/members, banks and credit unions can gain more by...

Read More
Phone: 312-602-4000
Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
Show Buttons
Share On Facebook
Share On Twitter
Share on LinkedIn
Hide Buttons