Graph Databases: Connecting the Dots

Graph Databases: Connecting the Dots

The global population of data is rapidly growing and organizations are finding themselves challenged with how to store and manage data in a way that quickly leads to tap into actionable data. Today’s business decisions demand more complex data models that precisely represent the characteristics of entities and how these entities relate to one another in the physical world.…

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The Implications of Big-data Marketing: Bigger Than You Think

The Implications of Big-data Marketing: Bigger Than You Think

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. This is possible through evolving tools that analyze and parse data into hyper-personalized micro-segments of consumers – enabling an organization to deliver the right...

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The Big Data Analytics Revolution – How Big Data Has Changed Business Intelligence

The Big Data Analytics Revolution – How Big Data Has Changed Business Intelligence

Big Data is mainstream. Over the past few years, the Big Data buzz has dissipated as companies look to shift from awareness to action. At O’Reilly’s Strata+Hadoop conference last September, I was excited to hear the victorious claim that Big Data had gone mainstream and ever since I have seen evidence through our clients, partners, and publicized examples of Big Data cases.…

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Open-Source Data Visualization Tools versus Traditional Data Visualization Tools

Open-Source Data Visualization Tools versus Traditional Data Visualization Tools

Industry-leading modern BI data visualization tools such as Tableau, Qlikview, and Microsoft’s Power BI offer an excellent platform for businesses to visualize their data, but in terms of functionality, licensing costs, and overall fit, sometimes open-source solutions can meet the business needs more closely. Open-source data visualization solutions are typically based upon the JavaScript...

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Three Common Errors in Predictive Analytics and How to Solve Them

Three Common Errors in Predictive Analytics and How to Solve Them

Using statistical and predictive techniques on datasets can generate key insights that businesses may otherwise never realize. The power of such techniques has been a feature of modern analytics that many large companies have been investing in. Still, with all of this energy, talent, and capital flowing into predictive analytics, there have been some growing pains associated with it.…

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5 Keys to Success for Modern Data-Driven Organizations

5 Keys to Success for Modern Data-Driven Organizations

This February, Gartner announced a somewhat unexpected change in categorization language in their 2016 BI (Business Intelligence) & Analytics Magic Quadrant by introducing the concept of “Modern BI Platforms.” This shift sent ripples through the BI platforms space as vendor positioning shuffled, leaving Microsoft, Tableau, and Qlikview as leaders when the dust settled.…

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Refining Your SQL Wizardry

Refining Your SQL Wizardry

Consulting in data analytics is a demanding profession that requires both broad and deep technical knowledge in a variety of tools and technologies. One key skillset expected of just about any analytics consultant is the ability to retrieve data from a source system and manipulate it to fit the client’s needs.…

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Tableau: Beyond the Buzzword – Part 2

Tableau continues to be a Leader within Gartner’s Magic Quadrant Business Intelligence and Analytics Platforms in ability to execute, placing for the third time in this category in February, 2015[1]. For good reasons, Tableau is a buzzword within many mid-to-large size firms, as addressed in my previous blog post, Tableau: Beyond the Buzzword – Part 1.…

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Data for Good: Tackling the Open Data Movement

Last month, I had the opportunity to attend O’Reilly’s Strata Conference as a representative of West Monroe’s Advanced Analytics team. Strata focuses on trends in Big Data and Analytics, two of the hottest topics in the technology world today. At Strata, I was exposed to emerging Big Data architectures and design patterns, and had the chance to meet passionate and influential technologists in...

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Ready to Switch Reporting Platforms? It Doesn’t Have To Be a Headache

The nature of how we produce and consume data is constantly evolving, and with it our reporting tools evolve too. Advancements in reporting platforms allow companies to become more sophisticated in the way they interact with the information they use to make decisions about their business. Many firms have deliberated moving to a more advanced reporting platform better suited to their needs, but...

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Beyond Decision Tree Segmentation for Banks

Customer segmentation is an essential and valuable exercise for marketers in the financial services industry. The many benefits of a customer segmentation program include the ability to target campaigns and products to the most profitable audiences, increase response rates, lower acquisition costs and increase retention and cross-sell rates.  Segmentation can also help banks compete with...

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