Welcome to “This Is CX” – A Podcast about Customer Experience

Welcome to “This Is CX” – A Podcast about Customer Experience

West Monroe is proud to present a new podcast, “This Is CX”, a discussion about all-things “customer experience” hosted by me and Paul Hagen. Our podcast reviews the best practices of building a disciplined customer experience program in a way that creates real business value. Each episode typically includes a discussion on a key CX topic, while also highlighting tools that CX...

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Four Ways Healthcare Organizations Can Embrace Virtual Assistant Technology

Four Ways Healthcare Organizations Can Embrace Virtual Assistant Technology

Virtual assistant technology is primed to improve interactions across the healthcare industry; make sure your organization is ready to capitalize. Virtual assistants are poised to transform the way people interact with information. The technology uses conversation-like exchanges to streamline everyday tasks and inquiries, and it is only going to become more prevalent: Amazon’s Echo was the...

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The Unsexy Side of Fintech

The Unsexy Side of Fintech

Fintech usually has a sexy connotation associated with it, so last week when I was in New York speaking at Bank Director’s FinXTech conference, I enjoyed the irony of being on a panel to discuss “The Unsexy Side of Fintech.” The conference primarily focused on discussing the impact of Fintech on the Financial Services industry, the current state of innovation, and what’s...

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Should CX Be Regulated?

Should CX Be Regulated?

As the 24/7 news cycle turns away from the recent United Airlines issue everyone is probably sick of discussing, a new topic is beginning to permeate the back-page headlines. The regulation of customer service in the airline industry. Regulation of customer experience is nothing new to highly regulated industries, just ask anyone in Energy and Utilities.…

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Why CX and OCM Make Such Good Partners

Why CX and OCM Make Such Good Partners

Following up on a previous blog where I talked about customers not wanting us to hide the word “change,” I jumped at the chance to co-author this blog with a colleague in our Customer Experience (CX) Practice. Having worked side by side on projects together we have seen firsthand that CX and OCM make a great pair in not only delivering on our customer’s expectations, but...

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United Airline’s Multi-Million Dollar Decision

United Airline’s Multi-Million Dollar Decision

You can’t fly through life without encountering decisions. Perhaps you entered a grocery store and must decide between: Buying regular apples Buying organic apples Perhaps you unexpectedly need to transport crew members on an already-full flight to Louisville and must decide between: Incentivizing passengers to voluntarily give up their seats by offering compensation Cancelling another...

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Leveraging the Power of CRM to Create Extended Loyalty for Your Bank

Leveraging the Power of CRM to Create Extended Loyalty for Your Bank

As of September 2016, there were 5,980 FDIC-Insured banks in the United States. While this number dropped from 6,270 FDIC-Insured banks in September of 2015, total assets actually increased from $15.8 trillion in 2015 to $16.7 trillion in 2016. Looking at this trend in the number of banks declining (whether they be commercial or retail) is enough for us to assume demand is increasing but...

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Five Signs Rapid Prototyping May Be Right for Your Project

Five Signs Rapid Prototyping May Be Right for Your Project

If you’re like most consultants, you walk around spewing buzzwords daily. You know the ones—corporate synergy, big data, low-hanging fruit. They’re the words you use but, if put on the spot, probably couldn’t actually define. “Rapid Prototyping” likely falls into that category: you know it and even use it, but are unsure of how it applies to you or when you could utilize it.…

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Personalized Marketing and its Impact on Customer Experience

Personalized Marketing and its Impact on Customer Experience

We’ve all been there: inboxes flooded with irrelevant offers for products and services that make you ask yourself, “Why am I receiving these offers?” Maybe you subscribed to an email newsletter months ago and no longer find it useful or maybe you purchased a gift for someone over the holidays and now receive every new “special offer” or “exclusive deal” that they launch.…

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Highlights From NRF 2017: Evaluate Your Retail Investments Carefully

Highlights From NRF 2017: Evaluate Your Retail Investments Carefully

Attending NRF’s Big Show 2017 provided me with the opportunity to see how retailers, specifically their operations, are evolving.  We are in the midst of a technology revolution!  NRF offered everything from robots enhancing the customer experience to wearable technology improving the effectiveness of in-store teams.  The pace of change in how retailers go to market (omni-channel retailing...

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What Hosting a 70s Holiday Party Taught Me About Customer Experience

What Hosting a 70s Holiday Party Taught Me About Customer Experience

My wife has wanted our family to host a themed holiday party for years. But not just any old theme: a 1970s Thanksgiving. While we’ve enjoyed many traditions in our family for years, we thought it was time spice it up. Discussing ideas with family, we rallied around a clear and simple 1970s theme that created a unique experience for our guests. If we were going for a theme, we couldn't do it...

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222 W. Adams
Chicago, IL 60606
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