To Unlock Mid-Market Growth Potential, Focus Diligence on a Target’s Revenue Engine

To Unlock Mid-Market Growth Potential, Focus Diligence on a Target’s Revenue Engine

It seems that there is often a disconnect between private equity firms’ goals for mid-market investments and the amount of energy they devote to understanding the functions that support those goals. Research shows that—especially in the mid-market—growth is typically the cornerstone of a PE firm’s investment thesis. This makes intuitive sense; where targets are of smaller scale, there will...

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Personalized Marketing and its Impact on Customer Experience

Personalized Marketing and its Impact on Customer Experience

We’ve all been there: inboxes flooded with irrelevant offers for products and services that make you ask yourself, “Why am I receiving these offers?” Maybe you subscribed to an email newsletter months ago and no longer find it useful or maybe you purchased a gift for someone over the holidays and now receive every new “special offer” or “exclusive deal” that they launch.…

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Three Things to Keep in Mind When Developing Content for Today’s Consumer

Three Things to Keep in Mind When Developing Content for Today’s Consumer

The evolution of technology – and the shift in how we interact with brands – has had a major impact on the expectations of today’s consumer. As marketers and customer experience professionals alike find themselves in this “always on” and “always connected” environment, we need to make sure we are adjusting our digital content strategy to meet the evolving expectations of today’s content...

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Four Reasons Manufacturers & Distributors Must Play the Digital Long Game

When people think about digital innovation today they often think of the consumer market. While most of the press goes to all the great products hitting the market, social media, and the rise of the digital native, there is a quiet revolution going on in manufacturing and distribution. I think the recent commercial by GE about a programmer getting hired by GE really nails the current thinking...

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Millennials and Community Banks Make a Perfect Match

Different generations shop, save and invest in very different ways. Millennials are no exception and financial institutions have taken notice, investing large sums in an attempt to understand and accommodate their needs. But who exactly constitutes this generation? Millennials are defined as individuals ranging from 18 to 34 years of age and represent the customer segment not only leading the...

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Anti-Social Media

Anti-Social Media

The past week will likely go down in history as one where we saw the massive impact of social media in today’s world.  Most notably, following the horrible events in Boston, social media, especially Twitter, became a leading distributor of news information.  While a combination of bad reporting by the traditional news networks and tweets by ill-informed Twitter users often...

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One Important Lesson from J.C. Penney

Earlier this week, J.C. Penney decided to bring Ron Johnson’s reign as CEO to an end after only 17 months on the job. This certainly wasn’t surprising based on their 2012 results – revenue down $4.3B, loss of nearly $1B, and a 50% drop in stock price. In all of the coverage of his downfall, one quote caught my attention from Bill Ackman, accomplished hedge fund manager who helped...

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Chicago, IL 60606
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