Management and technology consulting firms West Monroe Partners and BearingPoint today announced the publication of their book, Darwinism in a Consumer – Driven World. The book, co-authored by Kyle Hutchins, director of Customer Experience at West Monroe Partners, and Erik Campanini, Digital Marketing, Sales & Customer Management leader at BearingPoint, uses various nature-driven models to decode modern consumerism and the challenges it poses to today’s businesses.
Darwinism analyzes the disruption of traditional business models and specific brands through the lens of Darwin’s evolutionary theory, and provides strategies firms can employ to thrive in today’s multi-platform, data-driven age. The authors draw on principles from sociology, anthropology and biology to provide business leaders with a practical guide for adapting their organizations to succeed in a changing world.
“Companies should stop thinking of the ever-changing technology and consumer landscape as a threat but rather as an opportunity,” said Kyle Hutchins. “Today, it’s not necessarily the largest or oldest organizations that survive, it’s the ones that are most agile.”
“We’re seeing a move away from the traditional transactional model of consumerism toward one that’s more relationship-based,” said Erik Campanini. “Given this shift, along with the unprecedented amount of customer data available today, organizations must think strategically about how to rebuild consumer trust on a new level and how to improvise.”
Darwinism was published by Pearson, and is available on Amazon.com.
For more information, visit our website at www.new-consumer-driven-world.com.