Beyond Decision Tree Segmentation for Banks

Customer segmentation is an essential and valuable exercise for marketers in the financial services industry. The many benefits of a customer segmentation program include the ability to target campaigns and products to the most profitable audiences, increase response rates, lower acquisition costs and increase retention and cross-sell rates.  Segmentation can also help banks compete with...

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Why financial institutions should leverage EMV migration to maximize their debit portfolio

While most debit card issuers are making progress on EMV migration, this is also a good time to be taking a deeper look at the performance of their debit portfolio. Conversion to EMV will require issuers to incur increased costs issuing new cards and communicating the specifics of the change. Therefore, banks should consider this event an opportunity to enhance cardholder engagement and drive...

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