A Customer Saved is a Customer Earned

Last week the Wall Street Journal reported on its front page that “hiding behind the profit gains of America’s biggest companies is a worrying slowdown in sales growth.  U.S. companies…have missed revenue forecasts, hurt by…sluggish consumer spending.  With earnings reports in from more than half the companies in the S&P 500-stock index, first-quarter revenue for the group...

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We hold this truth to (not necessarily) be self-evident…all customers are not created equal

This past Friday, April 26, West Monroe Partners co-sponsored an event with the Chicago Chapter of the American Statistical Association on Customer Analytics. This event featured Peter S. Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of Business at the University of Pennsylvania, Co-Director of the Wharton Customer Analytics Initiative, and author of Customer...

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2012 Election Results Reinforces Criticality of Customer Experience in Healthcare

With Tuesday’s election results one thing is clear: regardless of an individual’s political alignment and preference, the Patient Protection and Affordable Care Act (a.k.a. ObamaCare) is here to stay.  One direct area of impact is the continuation of the planning and implementation for government sponsored public health insurance exchanges.  Thus, health insurance in the U.S.…

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Phone: 312-602-4000
Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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