Beyond Decision Tree Segmentation for Banks

Customer segmentation is an essential and valuable exercise for marketers in the financial services industry. The many benefits of a customer segmentation program include the ability to target campaigns and products to the most profitable audiences, increase response rates, lower acquisition costs and increase retention and cross-sell rates.  Segmentation can also help banks compete with...

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Insurance Agency Visualization and the Power of Analytical Segmentation

Turning raw data into insightful information can be a massive undertaking. Once data is collected and ready for processing, deploying machine learning algorithms to recognize mathematical similarities in the dataset makes the data analysis-ready, but is still only the beginning. A machine learning algorithm will only tell us that the data follows certain patterns; the real analysis begins when...

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