5 Security Keys for Leaders Considering Cloud Software

Business leaders are adopting cloud software at an extraordinary pace.  Enterprise applications, file storage, email, and line of business applications are all moving out of corporate data centers as business managers take an active role in driving application selection, and often an inadvertent role in shaping information security policy. This is happening at a time when corporate data is...

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Salesforce for Advertising Sales: 4 Ways Salesforce Can Help You Track Advertising Effectiveness

All out of the box Salesforce packages include essential CRM capabilities, but what many don’t know is that Salesforce can be enhanced and adjusted to fit the unique business needs of a given industry or business niche. In this post, we’ll look at four specific ways that Salesforce can be tailored to help those in the publishing industry (more specifically, those focused on...

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How To Get The Full Value of Your Salesforce Investment

“I’ve got Salesforce.com but I’m just not sure I’m getting the full value of it.” We hear this statement a lot from our customers. Generally when I hear it, I immediately start with a question – “What do you want Salesforce to do for you?” The response is usually something like, “Well, I want it to make my business more effective, make my team work together more seamlessly, and give me higher...

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Product Grids in Salesforce

The single most common issue we see for people who have been using Salesforce for a while and struggling with getting the most out of the platform is that the sales team finds adding products to be tedious or confusing. This is one area where a little bit of customization can go a long way to making the Salesforce fit how the business works. …

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