Has anyone seen the Fundamentals?

No, not the San Francisco party band, but those tenets and processes that were once the basic building blocks on which packaged software implementations and SI projects were built. In some surprisingly established organizations, they seem to be missing in action. Is it just me or is there a developing trend whereby as technology advances, so the frameworks, methods and rigor that underpin...

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Credit Card Marketing (R)evolution—From List Based to Customer Centric

Today, credit card marketing revolves around traditional database approaches that involve a long and analytically intensive process of mass sending offers to clients.  This process lacks an efficient way to track, tailor, or monitor those communications without a considerable amount of resources and statistical analytics.  The rise of the digital age has created a shift to a more real-time...

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Phone: 312-602-4000
Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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