I’m a Gary Clark Jr. Brand Evangelist

Dreamforce 2015 was incredible! As usual, it upstaged and outdid the previous year’s event and this year the conference was punctuated by an outstanding music festival newly coined Dreamfest.  I have been excited about this concert since registering as one of my favorite artists; Gary Clark Jr. was kicking the night off. …

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Day Dreaming and Preventing Nightmares in the ExactTarget Marketing Cloud

It’s no secret that Salesforce does some really cool stuff when it comes to enabling Marketing.  Through tools like ExactTarget Marketing Cloud and the Journey Builder, marketers can do things that were merely dreams just a few years ago – creating a customer journey through a user interface that empowers a marketer to create rich and interactive experience for customers. …

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What Does a 360-Degree View Mean to You?

I recently posted a poll on the Dreamforce Chatter Community to better understand what data points were most important to create a 360-degree of respondent’s clients: I was surprised by the answers. Typically when we’re working with our Financial Services clients on a Salesforce.com implementation, a 360-degree view of the client is centered around financial data: account balances, historical...

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