Pardot Part 2: Automating Qualification of Prospects

It’s Thursday! Let’s kick-off the “second best day of the work week” with Part 2 of our Pardot mini-series. As discussed last week, we like to break marketing automation into three main buckets: Intelligence (tracking behavior), Automation (identifying and prioritizing) and Advanced Workflow (integrating with business process). Last week we discussed how Pardot can help you identify your...

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Pardot Part I: Removing the Mystery of Tracking Behavior

In recent years, marketers’ inboxes have been saturated with information on books, webinars, blogs and email snippets touting tools that help automate your marketing abilities – not only aimed at expanding your reach to potential clients, but also providing intricate metrics tracking interactions between your company and your clients.  And while automated marketing sounds sleek and sexy, it...

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