2018 AFP Conference: Will Banks Have Evolved Their Treasury Management Messaging to Reflect ‘Easy?’

2018 AFP Conference: Will Banks Have Evolved Their Treasury Management Messaging to Reflect ‘Easy?’

Treasury management customers have been expressing their need for an easier customer experience with their banks. Our 2018 research with corporate practitioners supports this conclusion, defining 10 criteria for being an easy bank to work with: While easy doesn’t drive bank selection, easier banking absolutely drives subsequent relationship growth. Business grows when the bank is easy and...

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Why Isn’t Treasury Management Customer Pricing Evolving? It Could be ‘Easier’!

Why Isn’t Treasury Management Customer Pricing Evolving? It Could be ‘Easier’!

I learned early in my career that listening to the customer leads to innovations. Those innovations ultimately make a big difference in the relationship between banks and customers. In recent years, through countless treasury management practitioner roundtables and interviews, a key theme I continue to hear is the unnecessary complexity of bank treasury management pricing. …

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Easy Banking Wins Treasury Client Profits   

Easy Banking Wins Treasury Client Profits   

Treasury management services are a key source of profitable fees and low-cost deposits. In an industry that is more than 40 years old and increasingly commodified, product is important, but the overall quality of the customer experience is driving the difference between one bank and the next. The bells and whistles of yesterday are table stakes in today’s mature market.  …

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Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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