Consultative Learning: Why CRM Shouldn’t Feel Like Chemistry

As CRM Consultants, we are often tasked with educating our client on the most effective solutions for their business. Often times CRM platforms are viewed by the client as an incredibly effective tool, but one they don’t know how to use, or the true capabilities. It’s up to us to gain an understanding of the business needs and translate to the client exactly what can be built and how CRM can...

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