2018 AFP Conference: Will Banks Have Evolved Their Treasury Management Messaging to Reflect ‘Easy?’

2018 AFP Conference: Will Banks Have Evolved Their Treasury Management Messaging to Reflect ‘Easy?’

Treasury management customers have been expressing their need for an easier customer experience with their banks. Our 2018 research with corporate practitioners supports this conclusion, defining 10 criteria for being an easy bank to work with: While easy doesn’t drive bank selection, easier banking absolutely drives subsequent relationship growth. Business grows when the bank is easy and...

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Change is at the Heart of Digital, And the First Mile of Your Journey

Change is at the Heart of Digital, And the First Mile of Your Journey

This week West Monroe Partners released our signature research on an important topic, Digital Leadership. Surveying and curating insights from 407 business leaders on sixteen different elements of digital maturity, this report highlights key characteristics of digitally mature organizations seeking to increase revenue, growth, and profits in today’s dynamic markets.…

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EX is the New CX

EX is the New CX

Unemployment rates are at the lowest levels in 18 years. That’s good news for the economy, and even better news for workers – but bad news for companies trying to recruit and retain talent. Instead of preparing for the next downturn, companies are scrambling to find the people they need to grow their businesses right now.…

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Using Customer Personas to Drive Human-Centered Design

Using Customer Personas to Drive Human-Centered Design

Too often, businesses make important decisions from an inside/out perspective; only thinking about what is important to the business but forgetting about the needs of their customers. How can organizations design something if they do not know who they are designing it for? Whether it is an in-store experience, a new technology, or a process for communicating with customers, businesses need to...

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Can New Technology Tackle Old Problems in Care Management?

Can New Technology Tackle Old Problems in Care Management?

It is no secret that improving the health of our sickest populations has proven an intractable problem across the healthcare industry with health plans finding themselves increasingly at the center of managing complex care on behalf of their members. The industry has made significant strides in recent years with an increasing focus on maximizing engagement via care management programs.…

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Why Isn’t Treasury Management Customer Pricing Evolving? It Could be ‘Easier’!

Why Isn’t Treasury Management Customer Pricing Evolving? It Could be ‘Easier’!

I learned early in my career that listening to the customer leads to innovations. Those innovations ultimately make a big difference in the relationship between banks and customers. In recent years, through countless treasury management practitioner roundtables and interviews, a key theme I continue to hear is the unnecessary complexity of bank treasury management pricing. …

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3 Enablers to Water Utility Customer Centricity

3 Enablers to Water Utility Customer Centricity

Over the past few years, water utilities have begun to embrace the importance of a unified customer experience strategy – one that involves technological transformation, employee engagement, and process improvements. This customer-centric paradigm shift is primarily driven by changes to regulators focus on customer satisfaction, heightened increase to conservation, and the digital effect to...

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Easy Banking Wins Treasury Client Profits   

Easy Banking Wins Treasury Client Profits   

Treasury management services are a key source of profitable fees and low-cost deposits. In an industry that is more than 40 years old and increasingly commodified, product is important, but the overall quality of the customer experience is driving the difference between one bank and the next. The bells and whistles of yesterday are table stakes in today’s mature market.  …

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Chicago, IL 60606
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