Dispatches from Dreamforce: Drinking the Dreamforce Kool-Aid

This week, several members of our Customer Experience team are at Dreamforce, the annual conference hosted by Salesforce.com, and will be offering their perspectives and top takeaways as they experience one of the world’s largest tech events.

When arriving in San Francisco, we were immediately welcomed by the sea of Salesforce blue. Salesforce advertisements have taken over the city. Their products and partners are out in full force to create the ultimate Dreamforce experience. After exiting the BART downtown, the advertisements and Salesforce swag were ubiquitous. The streets were covered with blue lanyards, collared shirts, and grey Dreamforce backpacks.  Long lines were a common theme for the day but we were greeted by ambassadors in blue shirts that said “Happy to help” at every corner. Since we are all addicted to being connected these days, Wi-Fi was blasted thought out downtown via the aptly named “Dreamforce” network. Most attendees were on smartphones or tablets (with noticeably few laptops) throughout the day documenting their experiences and navigating to new places. After a few morning sessions, we found the most important sign around noon: “lunch.”


We enjoyed our Mediterranean lunch in the plaza at the intersection of the Moscone Center, the Metreon, and the Yerba Buena Center of the Arts. Salesforce had multiple stages set up where we could relax in the beautiful San Francisco sun on multi colored bean bags listening to a live blue grass band. Attendees were able to play some outdoor games such as soccer, corn hole, and life-sized chess. Airstreams lined the plaza with different services at each one, including a charging station, a hangout area with couches, a 15 minute massage parlor, and even a spa. For a little afternoon pick-me-up, we indulged in some Four Barrel coffee and fresh baked cookies from the “Café” Airstream. We were now ready for our afternoon slate of back to back to back sessions. Stay tuned for more on-the-ground reporting of the Dreamforce experience.

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Chicago, IL 60606
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