Giving is the Soul of Dreamforce

A common theme throughout the entire Dreamforce conference has been philanthropy. The topic has been touched upon via multiple channels including billboards, email conference updates, and break-out sessions. Salesforce has weaved giving back into their core values. They have a 1+1+1 program similar to that of West Monroe’s, where they donate 1% of their time, treasure, and talent to non-profits and it’s clearly embedded into the Dreamforce experience.

Every year, Salesforce provides a way for the entire group of attendees to help those in need. Last year, Dreamforce had a campaign for 1 Million Meals where participants brought canned goods to support the community. This year, in a similar vein, Dreamforce has a 1 Million Books campaign that is focused on providing books to schools and libraries around the world, specifically for grades K-12. In addition, a different onsite volunteer event takes places every day: Veteran’s Day, Education Day, Women in Technology and Health Day, and Environment Day.


This emphasis on philanthropy even extended to sessions hosted by for-profit enterprises. One such session was an interview with the president of the San Francisco Giants. He spoke about how part of the Giant’s DNA and recipe for success is their community mindedness. He pointed to the fact that AT&T park was entirely privately funded and they are investing in the area around the ball park in an effort to provide affordable housing and open space.

The theme continued during Wednesday’s Keynote session with Marc Benioff. It was kicked off with a performance by Stevie Wonder playing some of his greatest hits such as ‘Superstitious.’ After his set, Stevie spoke to the importance of community and each individual doing everything that they can to make this world a better place, not just for the people that we know but for everyone. Afterwards, Marc Benioff discussed the Wisdom Study, which is focused on discovering the best approach for breast cancer screening. Salesforce has partnered with UCSF to leverage their technologies for precision medicine.  The Salesforce platform allows them to conduct trials in a completely different and optimized way, facilitating a survey for 100,000 women that can be done quickly and efficiently. They can easily capture and analyze individualized data to help make more impactful decisions about each person’s healthcare, rather than using the currently-employed method of broad assumptions and generalized care.

Stay tuned for more on-the-ground reporting of the Dreamforce experience, and click here for our previous post.

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