Predicting the Future: What an Engineer from the 1900s Can Teach Us About Customer Experience Today

In the early 1900s, a gentleman by the name of John Elfreth Watkins Jr. penned an article for Ladies’ Home Journal, titled “What May Happen in the Next Hundred Years”.  As a civil engineer working for American railroads at the dawn of a new century, it was fitting that Watkins would take an interest in the technological advances that might shape America’s productivity landscape.…

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Cutting Through the Fog of B2B Marketing Enablement: Fragmentation + Fragmentation = Fragmentation

The digital disruption caused by the ubiquity of 24×7 Internet can often be a challenge for relationship managers focused on one-to-one, face-to-face interactions. The question is often, how can marketing automation techniques and technology enable B2B marketing when prospect groups are relatively few in number? The fact is that armed with mobile devices and go-anywhere connectivity, all...

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Fax? Isn’t that technology extinct?

For years, I have been hearing this from everyone around me. Business and IT organizations saw the predictions that faxing would die (almost instantly when email gained popularity) and most companies did not invest in a dying technology. Why would they? A few years ago, in the early 2000s, I worked for a corporate Fortune 50 IT organization that was not investing in the technology despite the...

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Insurance Agency Visualization and the Power of Analytical Segmentation

Turning raw data into insightful information can be a massive undertaking. Once data is collected and ready for processing, deploying machine learning algorithms to recognize mathematical similarities in the dataset makes the data analysis-ready, but is still only the beginning. A machine learning algorithm will only tell us that the data follows certain patterns; the real analysis begins when...

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Although Lagging, Healthcare e-Commerce Maturing

People are buying online, now more than ever.   An eMarket report estimated that e-Commerce sales were near $1.5 trillion in 2014. The combination of rising online purchasing confidence and passing of the Affordable Care Act (ACA) has created a foundation for a maturing landscape of healthcare e-Commerce. As a method of adaptation, and to help facilitate purchasing processing, many industries...

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How Will You Use The Next Big Thing?

We are currently living in a world surrounded by technology.  From our computers to our phones to our…wrist watches?  That’s right, technology is now wearable and it allows us to track our lives in ways we never thought possible.  Wearable technology like the Fitbit or the Up band is not the only place where we are seeing new breakthroughs; we can even find this evolution in our own...

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Does your E-Commerce site make the right first impression?

The Affordable Care Act is prompting the insurance industry to engage customers using digital means.  The market is responding with E-Commerce sites that collect enrollment and payment information, in hopes of selling new products to individuals and their families.  Conduct just a few minutes of online research and you will find a range of site designs with varying degrees of branding...

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Fitness Tracking: Healthcare’s Best Friend

At the start of January, most people subscribed to the common mantra: New Year, New You. But, now that the month is winding down, how many are still sticking to their goals – be it weight loss, general fitness, or just eating a bit healthier? As a provider or payer, how can you to bolster support and keep your population’s momentum going through the remainder of the year?…

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What’s Your Personal Brand? Manage Your Brand for Career Success

 “Today you are You, that is truer than true. There is no one alive who is Youer than You.” – Dr. Seuss This inspirational quote from Dr. Seuss reminds us of the importance of being ourselves. This lesson from childhood applies to personal branding in the workplace today. In this blog post, part 1 of a 2 part series, I share my personal branding experience and explore the need for managing...

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222 W. Adams
Chicago, IL 60606
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