Creating a Winning Strategy in the Business to Consumer Healthcare Markets

Healthcare organizations are seeing the emergence of a new customer—the individual. Along with the arrival of this new customer profile, healthcare organizations are also adapting to a new type of market—the business to consumer (B2C) market. The traditional group insurance market is moving towards a consumer-centric model where individuals are no longer delegating, but rather taking an active...

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Why healthcare organizations should be thinking about tomorrow today

Payers today face evolving and unclear industry regulation and an increasingly competitive landscape.  Inevitably, the Affordable Care Act presents a handful of problems to healthcare insurers: evolving mandates, new plan design requirements, emergence of direct to consumer marketing, and profit ceilings —  just to name a few. To mitigate the risks of a changing industry landscape...

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Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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