The Business Value of Augmented and Virtual Reality

The Business Value of Augmented and Virtual Reality

While Augmented Reality (AR) and Virtual Reality (VR) technologies have languished over the past several decades, major technical advancements within the past few years have brought forth a resurgence of interest in these technologies. From the first AR/VR experiments in 1968, to the failure of the Nintendo Virtual Boy in the 1990s, to the explosive success of the Oculus Rift VR headset...

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Customer Experience in a Pokeball?

Customer Experience in a Pokeball?

Pokémon Go is the latest and hottest trend in North America and Australia right now, but it has yet to go viral beyond these boundaries. The limited global presence is not due to a lack of international demand, as we’ve seen many clones appearing in China, but is perhaps because the robustness of data required is only available for development and use within those geographic territories.…

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