The Unsexy Side of Fintech

The Unsexy Side of Fintech

Fintech usually has a sexy connotation associated with it, so last week when I was in New York speaking at Bank Director’s FinXTech conference, I enjoyed the irony of being on a panel to discuss “The Unsexy Side of Fintech.” The conference primarily focused on discussing the impact of Fintech on the Financial Services industry, the current state of innovation, and what’s...

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Leveraging the Power of CRM to Create Extended Loyalty for Your Bank

Leveraging the Power of CRM to Create Extended Loyalty for Your Bank

As of September 2016, there were 5,980 FDIC-Insured banks in the United States. While this number dropped from 6,270 FDIC-Insured banks in September of 2015, total assets actually increased from $15.8 trillion in 2015 to $16.7 trillion in 2016. Looking at this trend in the number of banks declining (whether they be commercial or retail) is enough for us to assume demand is increasing but...

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Artificial Intelligence In the Banking Industry

Artificial Intelligence In the Banking Industry

Over the past year I have become increasingly interested in artificial intelligence (AI), in part because I try to stay abreast of fintech and in part due to my curiosity of how the general public welcomes or shirks such a radical technology shift. While I have not yet adopted a Google Home device nor Amazon’s Alexa (these would terrify my dogs..it’s not for lack of want), I think it is safe...

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Navigating the MarTech Jungle in the Credit Card Space

Navigating the MarTech Jungle in the Credit Card Space

This is the second post in a series of blogs looking at how credit card issuers have the opportunity to transform marketing to become truly personalized. In the first blog, we discussed the need for personalized marketing and the constraints that up until now made achieving it difficult. In this second blog, we explore the Marketing Technology (MarTech) landscape and provide guidance on the...

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As the Banking World Turns: How Salesforce Supports Delivering Better Customer Experiences for Midsize Banks

As the Banking World Turns: How Salesforce Supports Delivering Better Customer Experiences for Midsize Banks

Most mid-sized commercial banks typically offer much more than just traditional loan and deposit products – they’re a one stop shop for all your financial needs. More and more banks have increased their focus on ancillary lines of business such as wealth/investment management, insurance, credit cards, and other non-traditional products. These services often provide steady and diversified...

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Preparing to Migrate to a Secure Cloud

Preparing to Migrate to a Secure Cloud

West Monroe Partners recently completed a nine-month effort to help a client migrate a large custom SaaS platform with regulatory requirements (PCI DSS v3.1, SSAE16). The engagement involved migrating on-premises systems to Microsoft Azure’s IaaS platform, and in the coming weeks, we’ll be detailing our methodology for designing and securing that environment in a series of blog...

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Partly Cloudy with a Chance of Compliance

Partly Cloudy with a Chance of Compliance

As advisors to our 100+ private equity clients who use M&A activity to provide positive returns to their investors, WMP helps establish platforms, processes, and technology that can enable rapid EBITDA growth. Within the world of M&A, carve-outs and divestitures are some of the most complex situations when it comes to quickly getting the newly acquired business on the right track...

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Beyond Decision Tree Segmentation for Banks

Customer segmentation is an essential and valuable exercise for marketers in the financial services industry. The many benefits of a customer segmentation program include the ability to target campaigns and products to the most profitable audiences, increase response rates, lower acquisition costs and increase retention and cross-sell rates.  Segmentation can also help banks compete with...

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Email: marketing@westmonroepartners.com
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Chicago, IL 60606
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