With the First Pick of the NFL Draft… Irrational Economic Behavior

Earlier this month the NFL held their 2015 Draft in Grant Park, Chicago, about one mile from our West Monroe headquarters. With the first pick, the Tampa Bay Buccaneers selected quarterback and 2013 Heisman Trophy winner Jameis Winston. Immediately thereafter, 2014 Heisman Trophy winner Marcus Mariota was drafted as the second pick to the Tennessee Titans.…

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Happy Cyber Monday! Are you Using Behavioral Economics to Design your Customer Experiences?

Today, Cyber Monday, is perhaps the biggest online and digital shopping day of the year.  But all one needs to do is go to any brick and mortar store on Black Friday to observe that consumers don’t always behave rationally. Companies fail when they assume that customers always make rational decisions or even perceive their experiences logically. …

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Chicago, IL 60606
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