Leveraging the Power of CRM to Create Extended Loyalty for Your Bank

Leveraging the Power of CRM to Create Extended Loyalty for Your Bank

As of September 2016, there were 5,980 FDIC-Insured banks in the United States. While this number dropped from 6,270 FDIC-Insured banks in September of 2015, total assets actually increased from $15.8 trillion in 2015 to $16.7 trillion in 2016. Looking at this trend in the number of banks declining (whether they be commercial or retail) is enough for us to assume demand is increasing but...

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Five Signs Rapid Prototyping May Be Right for Your Project

Five Signs Rapid Prototyping May Be Right for Your Project

If you’re like most consultants, you walk around spewing buzzwords daily. You know the ones—corporate synergy, big data, low-hanging fruit. They’re the words you use but, if put on the spot, probably couldn’t actually define. “Rapid Prototyping” likely falls into that category: you know it and even use it, but are unsure of how it applies to you or when you could utilize it.…

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Personalized Marketing and its Impact on Customer Experience

Personalized Marketing and its Impact on Customer Experience

We’ve all been there: inboxes flooded with irrelevant offers for products and services that make you ask yourself, “Why am I receiving these offers?” Maybe you subscribed to an email newsletter months ago and no longer find it useful or maybe you purchased a gift for someone over the holidays and now receive every new “special offer” or “exclusive deal” that they launch.…

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Highlights From NRF 2017: Evaluate Your Retail Investments Carefully

Highlights From NRF 2017: Evaluate Your Retail Investments Carefully

Attending NRF’s Big Show 2017 provided me with the opportunity to see how retailers, specifically their operations, are evolving.  We are in the midst of a technology revolution!  NRF offered everything from robots enhancing the customer experience to wearable technology improving the effectiveness of in-store teams.  The pace of change in how retailers go to market (omni-channel retailing...

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What Hosting a 70s Holiday Party Taught Me About Customer Experience

What Hosting a 70s Holiday Party Taught Me About Customer Experience

My wife has wanted our family to host a themed holiday party for years. But not just any old theme: a 1970s Thanksgiving. While we’ve enjoyed many traditions in our family for years, we thought it was time spice it up. Discussing ideas with family, we rallied around a clear and simple 1970s theme that created a unique experience for our guests. If we were going for a theme, we couldn't do it...

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Election 2016: A Presidential Case to be a Customer-Centric Organization

Election 2016: A Presidential Case to be a Customer-Centric Organization

Congratulations! You made it! It’s been a long, grueling season of campaigning, debating, speaking, and – FINALLY! – voting. Just like politicians, companies make promises to their customers on a daily basis – their brand promise. And just like politicians, some companies deliver on their brand promise…and others, unfortunately, do not.…

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Key Takeaways from Dreamforce ’16

Key Takeaways from Dreamforce ’16

The dust has just settled on Dreamforce ’16 (DF16). Once again it was the perfect combination of business summit, tech convention, and rock concert that we’ve all come to expect. Whether you were able to attend this year or not, here are some of the observations that I took from a very packed agenda… AI is here.…

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People, Partnerships, Technology: How Lollapalooza is defining the Tune of Customer Experience

People, Partnerships, Technology: How Lollapalooza is defining the Tune of Customer Experience

Fall is officially upon us here in Chicago and with it comes an end to summer, or as some would say, an end to festival season. Chicago is home to many outdoor music festivals over the summer; the biggest and most recognizable being, Lollapalooza. This year Lollapalooza celebrated its 25th anniversary: showcasing 170+ artists and drawing crowds larger than 300,000 music enthusiasts and...

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Top 5 Apps for Consultants

Top 5 Apps for Consultants

How many apps do you have on your phone? How many of them do you consistently use? As someone who is constantly running out of phone storage (yes, I’m upgrading to more storage soon) I have a limited number of installed apps. As of June 2016, there are more than two million apps available for both iPhone and Android users; many of them geared towards increasing productivity.…

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Phone: 312-602-4000
Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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