The Four Opposing Forces of Customer Loyalty Programs

The Four Opposing Forces of Customer Loyalty Programs

Many of today’s customer loyalty programs were built for a different, pre-digital marketplace. Once-straightforward tactics such as providing coupons, discounts, or basic points systems to drive card usage are no longer enough to move the needle on inspiring true customer loyalty. In an increasingly complex and digital marketplace where “smart” consumers demand real-time, seamless experiences...

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Where Can Travelers Turn Next?

As a frequent flyer for both business and leisure, I like to maximize the number of miles I earn for a flight. My friends will say it’s obsessive and look at me strangely when I mention I’m going to add a stop in my itinerary just to capitalize on the 500 mile minimum.…

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