You want who to do what?

You want who to do what?

From our past experiences, we have witnessed insurance companies tackle tough problems from their “siloed” perspective.  They may have the best intentions, but forget to consider others in the value chain or even within their own company.  In other cases, they have only looked at an issue from one lens – the process perspective or the role perspective. …

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Cutting Through the Fog of B2B Marketing Enablement: Fragmentation + Fragmentation = Fragmentation

The digital disruption caused by the ubiquity of 24×7 Internet can often be a challenge for relationship managers focused on one-to-one, face-to-face interactions. The question is often, how can marketing automation techniques and technology enable B2B marketing when prospect groups are relatively few in number? The fact is that armed with mobile devices and go-anywhere connectivity, all...

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222 W. Adams
Chicago, IL 60606
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