Personalized Marketing and its Impact on Customer Experience

Personalized Marketing and its Impact on Customer Experience

We’ve all been there: inboxes flooded with irrelevant offers for products and services that make you ask yourself, “Why am I receiving these offers?” Maybe you subscribed to an email newsletter months ago and no longer find it useful or maybe you purchased a gift for someone over the holidays and now receive every new “special offer” or “exclusive deal” that they launch.…

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What Hosting a 70s Holiday Party Taught Me About Customer Experience

What Hosting a 70s Holiday Party Taught Me About Customer Experience

My wife has wanted our family to host a themed holiday party for years. But not just any old theme: a 1970s Thanksgiving. While we’ve enjoyed many traditions in our family for years, we thought it was time spice it up. Discussing ideas with family, we rallied around a clear and simple 1970s theme that created a unique experience for our guests. If we were going for a theme, we couldn't do it...

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People, Partnerships, Technology: How Lollapalooza is defining the Tune of Customer Experience

People, Partnerships, Technology: How Lollapalooza is defining the Tune of Customer Experience

Fall is officially upon us here in Chicago and with it comes an end to summer, or as some would say, an end to festival season. Chicago is home to many outdoor music festivals over the summer; the biggest and most recognizable being, Lollapalooza. This year Lollapalooza celebrated its 25th anniversary: showcasing 170+ artists and drawing crowds larger than 300,000 music enthusiasts and...

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Top 5 Apps for Consultants

Top 5 Apps for Consultants

How many apps do you have on your phone? How many of them do you consistently use? As someone who is constantly running out of phone storage (yes, I’m upgrading to more storage soon) I have a limited number of installed apps. As of June 2016, there are more than two million apps available for both iPhone and Android users; many of them geared towards increasing productivity.…

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CX from the Classroom: What My Favorite College Professors Taught Me About Customer Experience

CX from the Classroom: What My Favorite College Professors Taught Me About Customer Experience

Coming straight from college into consulting, I’ve learned a lot in my first few months on the job. But recently I realized how my time spent in the classroom translates directly to what I’m learning about excellent customer experience. 1. Stay Receptive Professor Saxena – Management Science Management Science coursework revolves around creating and solving with strong links to economics...

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Customer Relationship: How to create value in a world of decentralized energy

Customer Relationship: How to create value in a world of decentralized energy

Paradigm Shift within the Energy Industry Whether you believe electric utilities are destined to evolve into competitive service providers or distribution system operators, or whether they’ll continue to generate revenue from cost-of-service or performance-based ratemaking, one thing is certain, the industry they do business in will evolve more in the next 10 years than it has in the previous...

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Navigating the MarTech Jungle in the Credit Card Space

Navigating the MarTech Jungle in the Credit Card Space

This is the second post in a series of blogs looking at how credit card issuers have the opportunity to transform marketing to become truly personalized. In the first blog, we discussed the need for personalized marketing and the constraints that up until now made achieving it difficult. In this second blog, we explore the Marketing Technology (MarTech) landscape and provide guidance on the...

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Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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