Five Reasons Rapid Prototyping Rocks

Anyone involved in a new product or offering understands how requirements and design can quickly become out of control. Developers begin making assumptions through the build and integration of the solution. Project managers promise more than what is capable of the entire team. New voices get involved and user acceptance testing quickly spirals out of control, headed straight for failure.…

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Four Reasons Manufacturers & Distributors Must Play the Digital Long Game

When people think about digital innovation today they often think of the consumer market. While most of the press goes to all the great products hitting the market, social media, and the rise of the digital native, there is a quiet revolution going on in manufacturing and distribution. I think the recent commercial by GE about a programmer getting hired by GE really nails the current thinking...

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Predicting the Future: What an Engineer from the 1900s Can Teach Us About Customer Experience Today

In the early 1900s, a gentleman by the name of John Elfreth Watkins Jr. penned an article for Ladies’ Home Journal, titled “What May Happen in the Next Hundred Years”.  As a civil engineer working for American railroads at the dawn of a new century, it was fitting that Watkins would take an interest in the technological advances that might shape America’s productivity landscape.…

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Wealth Management – Enriching Service with Every Contact

For those Wealth Management firms focused on high net worth individuals and family offices, “high-touch relationships” are and will remain a cornerstone of the business.  Many of those firms serving clients with $1M and preferably greater than $5M in investable assets are presently setting course to cross the chasm into extending their touch with digital and multi-channel capabilities.…

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Healthcare.gov: A Flawed Rollout but a Familiar Story

Tuesday morning on my way to the office, I saw this headline at the top of the front page of the Wall Street Journal: “Obama Admits Health Website Flaws“. If you read the article or scan related news about Healthcare.gov, you’ll notice a variety of reported issues. One sentence stood out as a personal reminder of some painful experiences: “the decision to require all...

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A Shoppers Paradise, or Paradox?

There’s a widening gap between where digital technology is leading us and what many retail consumers are psychologically prepared for. On one hand, having our favorite brands recommend products, or allowing us to flow effortlessly between physical stores and online sites, or providing personalized offers, is preferred if not required to stay relevant.…

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Digital Meet Physical, Now Play Nice

An ongoing theme in the market, from retailers of all types, is a consistent customer experience across channel. But a more specific scenario is trending — how to bring digital into a physical (store, branch) environment. And do so, thoughtfully and with purpose. By way of example, a few years back Nordstrom dropped iPads into there men’s department — without a clear...

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Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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