Creating a Winning Strategy in the Business to Consumer Healthcare Markets

Healthcare organizations are seeing the emergence of a new customer—the individual. Along with the arrival of this new customer profile, healthcare organizations are also adapting to a new type of market—the business to consumer (B2C) market. The traditional group insurance market is moving towards a consumer-centric model where individuals are no longer delegating, but rather taking an active...

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Chicago, IL 60606
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