What does it take to sell insurance to today’s modern family?

There’s no question that technology has changed the way many customers learn about and buy insurance products today. In some cases, traditional approaches remain effective. But it pays to understand distinct customer segments and tailor approaches for each. One way to examine the approaches an agent/broker may need to capture the attention of and appeal to today’s households is to look at the...

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Insurance providers are scrambling to support online life insurance transactions

Today, most Insurers are being forced to rethink their business model – how do they engage consumers 45-years old and younger who are looking to purchase life insurance online? Simply put, they need to go where the market is. This generation is already comfortable researching and purchasing car insurance online. According to 2012 JD Power Insurance shopping study, 70% of shoppers are now...

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Phone: 312-602-4000
Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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