What’s Your Personal Brand? Manage Your Brand for Career Success

 “Today you are You, that is truer than true. There is no one alive who is Youer than You.” – Dr. Seuss This inspirational quote from Dr. Seuss reminds us of the importance of being ourselves. This lesson from childhood applies to personal branding in the workplace today. In this blog post, part 1 of a 2 part series, I share my personal branding experience and explore the need for managing...

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Loyalty Expo 2014 Recap

A couple weeks ago I went to Loyalty Expo 2014 in Orlando FL to hear industry speakers discuss new strategy and approaches to customer loyalty. The conference was hosted by Loyalty 360 and featured speakers from well known loyalty pioneers Epsilon, Brierley + Partners, AIMIA, Kobie, Maritz, and Comarch. Here are some of the speakers and highlights: “Is Your Loyalty Program Positioned to...

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A Shoppers Paradise, or Paradox?

There’s a widening gap between where digital technology is leading us and what many retail consumers are psychologically prepared for. On one hand, having our favorite brands recommend products, or allowing us to flow effortlessly between physical stores and online sites, or providing personalized offers, is preferred if not required to stay relevant.…

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Building Loyalty One Customer Experience At A Time – Part II

Other brands could learn a lot from the customer engagement DirecTV exhibited during their difficult and challenging outage of the Viacom programming a few weeks ago (see Part I of this post). They have created a loyal following of “Raving Fans” due to their commitment to Customer Engagement, providing a reliable product and high quality programming at a reasonable (though not the...

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222 W. Adams
Chicago, IL 60606
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