How to Make the Most of a Bad Customer Experience

Here at West Monroe, we talk a lot about the “customer experience” – how businesses attract and retain their most valuable customers.  The way in which a company handles a negative customer experience is equally, if not more, powerful than a positive customer experience. Does your company have the processes and supporting technology in place to lead a customer through an...

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E-Commerce Solutions for the Individual Market

The Affordable Care Act created a renewed emphasis on a previously underserved segment of the insurance industry: the individual market.  Since its passage, insurance companies have been challenged to engage individual customers, while controlling (if not reducing) overhead costs.  The difficult part of this call to action is that individuals have unique needs when it comes to buying insurance...

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Phone: 312-602-4000
Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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