When Will the Black Friday Madness End?

I remember when part of my family’s Thanksgiving tradition was finishing our delicious meal together, cleaning off the table, then busting out the Black Friday ads. We would all pass these ads around the table, circling and initialing the items that caught our eye – either as a potential present for us or for someone else.…

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A Shoppers Paradise, or Paradox?

There’s a widening gap between where digital technology is leading us and what many retail consumers are psychologically prepared for. On one hand, having our favorite brands recommend products, or allowing us to flow effortlessly between physical stores and online sites, or providing personalized offers, is preferred if not required to stay relevant.…

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Digital Meet Physical, Now Play Nice

An ongoing theme in the market, from retailers of all types, is a consistent customer experience across channel. But a more specific scenario is trending — how to bring digital into a physical (store, branch) environment. And do so, thoughtfully and with purpose. By way of example, a few years back Nordstrom dropped iPads into there men’s department — without a clear...

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Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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