Fax? Isn’t that technology extinct?

For years, I have been hearing this from everyone around me. Business and IT organizations saw the predictions that faxing would die (almost instantly when email gained popularity) and most companies did not invest in a dying technology. Why would they? A few years ago, in the early 2000s, I worked for a corporate Fortune 50 IT organization that was not investing in the technology despite the...

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With the First Pick of the NFL Draft… Irrational Economic Behavior

Earlier this month the NFL held their 2015 Draft in Grant Park, Chicago, about one mile from our West Monroe headquarters. With the first pick, the Tampa Bay Buccaneers selected quarterback and 2013 Heisman Trophy winner Jameis Winston. Immediately thereafter, 2014 Heisman Trophy winner Marcus Mariota was drafted as the second pick to the Tennessee Titans.…

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Improving ROI for CPG Manufacturers

In today’s increasingly competitive retail environment, it is critical for consumer packaged goods (CPG) manufacturers to utilize trade promotions to drive product demand from consumers and in turn increase distribution into retailers. However, this comes at a cost. Typically, trade promotion spend is a CPG manufacturer’s second largest expense behind cost of goods sold, ranging anywhere from...

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Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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