Four Takeaways from the 2018 TOPO Sales and Marketing Summit

Four Takeaways from the 2018 TOPO Sales and Marketing Summit

This year’s annual TOPO Summit was billed as “the only event where the world’s best sales and marketing leaders share exactly what they do to achieve scalable revenue growth.” The specificity of that statement, it turns out, was quite accurate. The two-day event featured a one-hour welcome and broad industry overview from TOPO CEO Scott Albro, but the remaining time focused on breakout...

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It’s a Team Sport…

Selling professional services and consulting is, and always will be, a team sport. As Rudyard Kipling so aptly states in The Jungle Book, “the strength of the pack is the wolf and the strength of the wolf is the pack.” Truly a law of the jungle! The business developer, aka the wolf in our case, who prefers to go at it alone, is severely disadvantaged, as is the firm who promotes this...

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Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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