Salesforce for Advertising Sales: 4 Ways Salesforce Can Help You Track Advertising Effectiveness

All out of the box Salesforce packages include essential CRM capabilities, but what many don’t know is that Salesforce can be enhanced and adjusted to fit the unique business needs of a given industry or business niche. In this post, we’ll look at four specific ways that Salesforce can be tailored to help those in the publishing industry (more specifically, those focused on...

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Using Salesforce to Track Agencies and Advertisers

We’ve previously examined how to forecast a full revenue picture in Salesforce. In today’s post, we’ll focus on how you can setup Salesforce to easily track relationships between advertisers and agencies. Relationship Basics Salesforce.com provides contacts and accounts, as well as the ability to classify accounts and contacts as belonging to an agency, advertiser, or brand.…

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