Is same day delivery really the “holy grail” of e-commerce?

A recent Wall Street Journal article (“Amazon, in Threat to UPS, Tries Its Own Deliveries,” The Wall Street Journal; April 24, 2014) described Amazon’s most recent efforts to get closer to the “holy grail of e-commerce”—delivery of goods the same day they are ordered—by developing its own delivery systems and, thereby, bypassing the firms that deliver most of its shipments today.…

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