Improving ROI for CPG Manufacturers

In today’s increasingly competitive retail environment, it is critical for consumer packaged goods (CPG) manufacturers to utilize trade promotions to drive product demand from consumers and in turn increase distribution into retailers. However, this comes at a cost. Typically, trade promotion spend is a CPG manufacturer’s second largest expense behind cost of goods sold, ranging anywhere from...

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Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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