In the “Buy vs. Build” world of Pharma, Does Lab Productivity Still Matter?

In the “Buy vs. Build” world of Pharma, Does Lab Productivity Still Matter?

The cost of developing new drugs averages about $500,000 a day over 12 to 14 years (~$2.5B average cost per new drug). This high development spend has not translated into a meaningful number of additional new medical entities approved by the FDA (about ~35 per year). High development costs and thin pipelines have led many companies to shift towards a strategy of acquiring new drugs by...

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Are you Engaged with the Right Customers When Designing your Digital Customer Experience?

Are you Engaged with the Right Customers When Designing your Digital Customer Experience?

We’ve all had the experience of having a mobile app updated or having our organization roll out new software only to ask ourselves, “who created this thing? It’s so confusing!” or “This seems like it was designed by someone who has never had to do…X.” The impacts can be low usage, adoption, calls to the contact center, or users taking their business...

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Five Reasons Rapid Prototyping Rocks

Anyone involved in a new product or offering understands how requirements and design can quickly become out of control. Developers begin making assumptions through the build and integration of the solution. Project managers promise more than what is capable of the entire team. New voices get involved and user acceptance testing quickly spirals out of control, headed straight for failure.…

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Technology Transformation is Not Always the Silver Bullet

It has become a general trend that banks continue to enhance their existing product offerings by upgrading their technology platforms for a better user experience. Many would equate such technology upgrades to “transformation.” These replacements or upgrades are commonly perceived by banks to be the solutions for customer attrition, below average customer experience, and to keep up with...

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Sifting Through the Mess: The Do’s and Don’ts of Designing Information Architecture

These days, the number of things that humans accomplish through computer interfaces is growing exponentially. We need barely to think, ‘What’s the quickest way to get home? What song is playing right now? What’s the score?’ and we can retrieve the answer in an instant, at our fingertips. With access to a truly infinite amount of information on the web, and many options in which to process it...

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Leveraging user experience design elements to improve software testing

Software tests are the final checkpoint for projects before clients and end-users of the system get a chance to take the application for a spin. As seasoned professionals in the field, we try to exploit every possible opportunity to improve test efficiency. Many different models, approaches and strategies have been tried – some with relatively better results than others.…

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