Are you Engaged with the Right Customers When Designing your Digital Customer Experience?

Are you Engaged with the Right Customers When Designing your Digital Customer Experience?

We’ve all had the experience of having a mobile app updated or having our organization roll out new software only to ask ourselves, “who created this thing? It’s so confusing!” or “This seems like it was designed by someone who has never had to do…X.” The impacts can be low usage, adoption, calls to the contact center, or users taking their business...

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Acquire or Hire? Taking UX to the Next Level in Financial Services

History has taught us that organizations are better equipped in the marketplace when they focus on their core competency. Banks have historically focused on providing checking and savings account products, credit and lending services, and everything else in between. Today, core banking products are getting more and more difficult to differentiate from bank to bank.  …

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Leveraging user experience design elements to improve software testing

Software tests are the final checkpoint for projects before clients and end-users of the system get a chance to take the application for a spin. As seasoned professionals in the field, we try to exploit every possible opportunity to improve test efficiency. Many different models, approaches and strategies have been tried – some with relatively better results than others.…

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Phone: 312-602-4000
Email: marketing@westmonroepartners.com
222 W. Adams
Chicago, IL 60606
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