In late January, First Financial Bank of Abilene, Texas, was the first bank in the United States to launch a new form of mobile banking: Picture Pay. About a month ago, US Bank was the first major US financial institution to offer a similar solution called Photo Bill Pay.
Like snapping a photo of a check you’d like to deposit, Picture Pay and Photo Bill Pay users can simply take a picture of a paper bill using their smart phone to begin the payment process. Using this technology, the biller’s information is automatically populated into the customer’s bill pay profile. Then, the customer can just use the mobile bill pay feature as he or she regularly would.
Photo check deposits have quickly become an essential feature of banking apps over the last three to four years. Of the banks with whom I have worked since the beginning of 2012, all either already offer this feature or are furiously working to implement it as soon as possible. Customers have shown that they enjoy banking on the go and will continue to demand unique new mobile banking solutions. For banks and credit unions, this is an opportunity to retain customers and save on transaction costs.
So, will customers jump on the mobile photo bill pay bandwagon much like they have for mobile deposit capture? US Bank says its research expects mobile photo bill pay to be adopted by as many as 33% of consumers by 2018, comprising 1.4 billion bills moving to this mobile banking channel.
Do we have any US Bank or First Financial Bank customers out there using this service? How do you like it so far? For those of you banking with other institutions, would you use this photo bill pay service if your bank offered it? We want to hear from you in the comments section below!