Corporate giving campaigns give me hope. Its true, giving back is good for business. Corporate give back programs instill a sense of pride for company in employees. They put a positive light on company brand and help the company connect with the community around them. Vice versa, give back programs help the community connect with the brand. Let’s face it; these things combined with all other benefits of philanthropy help our bottom line. But really, most of all, these programs make me feel good that we’re not always about the bottom line. We’re striving to balance our efforts to help those less fortunate, building strong communities and generally making the world a better place.
One of the best corporate give back programs I’ve heard about is Salesforce.com’s 1/1/1 philanthropic model. Salesforce employees are able to spend six (yes, six!) paid days every year volunteering and every employee that reached six days is granted a “Champion” grant of $1000.00 to give to a non-profit of their choice. I know a lot of companies have Paid Release Time volunteer programs. A recent study showed that over 70% of companies had such offerings. Does yours?
I know mine does. Our West Monroe Partners 1+1+1 program is very close to the Salesforce model. Just today, I received an email from our give back program coordinator telling us our company is matching any contributions we made in the recent ALSA Ice Bucket Challenge – all we needed to do is send in our donation receipt. Now, that was a nice surprise that made me happy! Also, West Monroe Partners is supporting me in helping plan a local philanthropic event for Stop Hunger Now together with the Salesforce Foundation and the Raleigh Salesforce.com User Group.
Here’s a little bit of information about the event and what we’re doing. The Salesforce Foundation together with the Raleigh Salesforce User Group is sponsoring a special event on September 18th. The Raleigh Salesforce User Group is a local networking and educational group for users of Salesforce.com. Stop Hunger Now is an international hunger relief agency headquartered in Raleigh, NC and uses Salesforce to manage their efforts. Stop Hunger Now is a Salesforce user and a member of our local user group. The Salesforce Foundation is funding the meal packaging and the User Group is providing the labor.
Stop Hunger Now provides over 70% of its meals to support transformational development programs such as school feeding programs, vocational training programs, early childhood development programs, orphanages, and medical clinics.
The Raleigh Salesforce User Group will have a brief meeting prior to the meal packaging and a happy hour afterwards sponsored by a Salesforce partner, Voxa. We’ll be helping stop world hunger and having fun doing good on September 18th. Consider doing something similar with your company in your community! Do good, spread hope!