In a blog post yesterday, Google officially announced the roll-out of the long-awaited and much anticipated “mobile-friendly update,” or as it is known by marketers and others in the industry, “mobilegeddon.” According to a report published by comScore last summer, activity on smartphones and tables accounts for 60 percent of digital media time in the U.S. This friendly update from Google will not be as friendly to those websites that are not mobile friendly.
The update will decrease the search ranking – ultimately decreasing mobile traffic to websites via Google search – for any website that is not mobile friendly. The highly “searchable” pages on Google may not see as much of a decrease in their search ranking, but they will certainly see a decrease in traffic from the world’s most popular search engine.
This update makes sense as more and more consumers are turning to their mobile device to research a company, product or service. Google knows this is the case; this isn’t the first announcement made by Google this year in an attempt to create a more mobile-friendly environment.
Before you assume this update will have an immediate impact on your website and mobile search ranking, check to see if your website is considered mobile friendly by using Google Developers’ Mobile-Friendly test. With Google, there is always room for redemption. As we did with our recently-launched responsively-designed careers website, Google allows you to submit your new mobile-friendly website to be crawled and re-indexed. Click here to learn how to do this using Google Webmaster Tools. If your website isn’t mobile friendly, take a look at your analytics to determine what percentage of your mobile visitors come from Google. If the impact is significant, you should consider upgrading your website to be mobile friendly.
At West Monroe Partners, we know how important it is to adapt and shift gears as technologies evolve and the digital landscape continues to mature. Google’s mobile-friendly update is the latest “digital disruption” facing marketers today and can be either a downfall or a source of competitive advantage.
West Monroe Partners recently launched a brand new, fully responsive website. Check it out!